About Us

Our Milestones


The founder began the business by selling Yong Tau Foo and white fish balls in the Bukit Mertajam wet market and night market.


The business is gradually expanding its operations to the Butterworth area.


Begin taking orders from Ipoh, Taiping, and Alor Setar.


Move to Taman Seri Rambai in order to improve productivity by purchasing the first forming machine.

1991 - 1992

The first cold room was built to store 1 tonne of goods, and additional machines such as forming, boiling, and frying machines were purchased.


Mr Boo Tai Chong - elder son of Boo’s family joined the business.


The first lorry was purchased to deliver goods.


Managed to buy new land to build a factory.


FisherGold Food was officially established after moving into a new factory.


Purchase of a bowl cutter and installation of an automated frying and boiling system.


Started with the brands - SeaBrew, Rasegar, Festta and Pago.


For the first time, we exported to Brunei and commenced our venture into the Hypermarket - Econsave (Northern Region).


Continue our venture with Econsave (Central Region), Mydin, and gradually expand into more wholesale, retail, and hypermarket outlets.

2014 - 2021

Expand the market to the whole of Malaysia (Econsave and more hypermarkets) and overseas markets (Japan, USA, China, Canada, Brunei & more).

Purchase machines make our production become 90% full automation production.

Increase daily production volumes > 15 tonnes.

Launch an online shopping website.


FisherGold Food Industries Sdn Bhd was established 40 years ago. We began as a supplier of traditional fish balls to the local wet market at Jalan Besar, Bukit Mertajam in Penang, Malaysia.


Our founder – Mr Boo Sew Choon and his family manage the business from their home’s backyard. Mr Boo Tai Chong, his son, followed in his father’s footsteps and has continued the business from the year 1999 until now. FisherGold Food Industries’ factory was built in December 2009 and is now located in the prime industrial area of Bukit Minyak, occupying approximately 1 acre of land as its headquarters, manufacturing, warehouse, and distribution site.

Words from Founder / Director

“ Our goal is to make the brand into the leader in high quality, convenient and affordable prices of frozen and chilled fish balls. We hope that FisherGold Food supporters will be able to purchase our products in every wholesale, retail shop, and hypermarket. By having 40 years experience in this industry, we believe that the company will be able to expand into more countries soon. ”


Founder / Director of FisherGold Food Sdn Bhd
Mr Boo Tai Chong

Our Vision

The corporate team of this organization is committed to positioning FisherGold Food Industries Sdn Bhd of becoming one of the leading exporting manufacturers for fresh & frozen food in the seafood industry in the domestic and international market.

Our Mission

Provide Safe Quality Products

Create Visible Brand Equity

Achieve Excellent Customer Service

Achieve Food Safety Excellence Through Training & Guidance

Create Growth Opportunities

Provide Well-trained Employees

Enhance Management System Controlling

Invest Equipment Into Production

Our Promises


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